The UK regulator, OFCOM, publishes a quarterly report outlining the state of UK TV market and progress in digitalisation ahead of analogue TV close-down in the Digital Switch Over (DSO) which is due to be completed in 2012.
Some Important Data Points: Primary Household TV Sets

Satellite is the primary method of delivering TV onto the primary screen in the home (42% Satellite, 38% Digital Terrestrial TV, 11% Cable and 6% Analogue). We previously assumed that as DSO happened the decline in analogue homes would have moved to Digital Terrestrial TV (DTT). It appears that this hasn't happened and instead many have switched to Satellite. It is worth noting that in the UK, Satellite has two main platforms: FreeSat - 2m homes; and the BskyB payTV service (9.3m). A majority of UK homes (52.25%) take a payTV service.


